2025 Multiple Formats Event Poster

YU PAN 语

…is a Junior studying Graphic Design and Advertising at Boston University.

She is interested in branding, visual systems, and typography, with a focus on creating clear and cohesive visual identities through thoughtful design and strategic thinking.

ABOUT ME
RESUME
LINKEDIN
INSTAGRAM

SELECTED WORKS

01 50 Iterations
02 re:leaf
03 Fall 2025 Open Studios (CFA, SMFA, MassArt)
04 Boston Poster House Film Poster Series
05 Spring 2026 Valiz Catalog
06 SOWA Rebrand
07 HEART | BREAK (Made In... Society)
08 Exhibition Pamphlet
09 De-Lish
10 BostonHacks 2025
11 BU Chinese Students Association

2025 MULTIPLE FAIRS EVENT POSTER

SPRING 2025

TYPOGRAPHY
MOTION GRAPHIC

18”x 24”

This project explores the multifaceted role of event posters in professional practice, where they must capture attention, convey key details, and set the tone for an event. The task is to design three posters featuring Ruby J. Thelot at Multiple Formats, focusing on how typography and layout can balance creativity with clarity. Each poster will establish a clear visual hierarchy, guiding viewers seamlessly through the speaker’s profile and event details.

Final Three Posters:

#1:
Black and white only.
Use only 2 point sizes on the poster.
Rely solely on type and layout to achieve visual impact.

#2:
2 colors typographic poster.
Point sizes to use: 8pt / 13pt / 21pt / 34pt / 55pt / 89pt / 144pt / 233pt

#3:
No constrains on colors.
Use no more than 3 point sizes on the poster.
Experiment with large type sizes, heavy weights, and dynamic layouts.

Mock Ups:

Iterations:

Printed:

The project expanded event promotions beyond static posters to include digital and motion-based formats.
By translating a poster design into a 10-second motion graphic for social media.

Motion Graphics:

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