…is a Senior studying Graphic Design and Advertising at Boston University.
She is interested in branding, visual systems, and typography, with a focus on creating clear and cohesive visual identities through thoughtful design and strategic thinking.
ABOUT ME
RESUME
SELECTED WORKS
01 Little Systems of the Heart (Catalog of Influences)
02 Brand New Conference Rebrand
03 50 Iterations
04 re:leaf
05 Fall 2025 Open Studios (CFA, SMFA, MassArt)
06 Neon Catsules
07 Boston Poster House Film Poster Series
08 Spring 2026 Valiz Catalog
09 De-Lish
10 BostonHacks 2025
GRAPHIC DESIGN
VISUAL SYSTEMS
BRANDING
MOTION
Their name and logo draw inspiration from Japanese gachapon capsule toys—those small, collectible surprises dispensed from vending machines.
Much like a capsule toy, each release from Neon Catsules feels like an unpredictable reveal: colorful, compact, and full of personality. The branding leans into this idea, blending neon-lit visuals with curiosity and whimsy.
Neon Catsules born from oblique branding, based on the following prompt cards:
Research into the two prompts led to a visual direction that blended experimental, non-traditional music with themes of anonymity and obscurity.
Rather than trying to solve or hide the ambiguity surrounding the group’s identity, the concept leaned fully into it—making the mystery itself the defining feature.
By embracing the idea that “we don’t really know who the members are,” the project developed a faceless, enigmatic identity inspired by artists like Marshmello, Daft Punk, and Gorillaz, where anonymity becomes part of the mythology and audience intrigue.
All branding assets and graphic elements were taken directly from the typeface used for the name/logo.
The brand was taken a step further by eolving to adapt to Neon Catsules’ newest album release, Memory leak, is a glitch-driven era of distortion, decay, and digital overload. Flickering visuals and error motifs place the band between system and collapse.
The posters, introducing each member based on their signature color and instrument also adapted.