…is a Senior studying Graphic Design and Advertising at Boston University.
She is interested in branding, visual systems, and typography, with a focus on creating clear and cohesive visual identities through thoughtful design and strategic thinking.
ABOUT ME
RESUME
SELECTED WORKS
01 Little Systems of the Heart (Catalog of Influences)
02 Brand New Conference Rebrand
03 50 Iterations
04 re:leaf
05 Fall 2025 Open Studios (CFA, SMFA, MassArt)
06 Neon Catsules
07 Boston Poster House Film Poster Series
08 Spring 2026 Valiz Catalog
09 De-Lish
10 BostonHacks 2025
GRAPHIC DESIGN
VISUAL SYSTEMS
TYPOGRAPHY
BRANDING
MOTION
The conference brings together an international lineup of designers and creative leaders, offering diverse perspectives on branding and identity.
Hosted by UnderConsideration, the rebrand was designed to reflect the event’s evolving creative dialogue and long-standing influence within the design community.
The Brand New Conference’s rebrand was centered around the following keywords:
Discursive, Contemportary, Connection, Living, Playful-Serious
Aimed at communicating the conference’s evolving perspective on contemporary brand identity, the rebrand takes inspiration from the event’s history of structured, grid-based marks while introducing a modern dot system that feels both playful and refined.
The shifting arrangement of dots reflects the flow of conversation and exchange at the conference, creating a dynamic identity that invites dialogue and continuous interaction.
Animated Logo:
Animated Logo Variations:
Festival Announcement (with variations):
Promo Reel:
Posters:
Stage Screens: