YU PAN 语
…is a Senior studying Graphic Design and Advertising at Boston University.
She is interested in branding, visual systems, and typography, with a focus on creating clear and cohesive visual identities through thoughtful design and strategic thinking.
BRANDINGIn this project, we developed the CACD brand guide and a secondary logo for social media and promotional use. Through a series of client meetings, we gained a deep understanding of their mission, values, and goals, which informed the creation of a brand guide that truly reflected their image. We also worked closely with the client through several rounds of iteration to refine the secondary logo, ensuring it was versatile for digital platforms while maintaining brand consistency. The process resulted in a cohesive visual identity that aligned with CACD's vision and was adaptable for various promotional applications.