CSA — Yu Pan

YU PAN 语

…is a Senior studying Graphic Design and Advertising at Boston University.

She is interested in branding, visual systems, and typography, with a focus on creating clear and cohesive visual identities through thoughtful design and strategic thinking.

ABOUT ME
RESUME
LINKEDIN
INSTAGRAM

SELECTED WORKS

01 Little Systems of the Heart (Catalog of Influences)
02 Brand New Conference Rebrand
03 50 Iterations
04 re:leaf
05 Fall 2025 Open Studios (CFA, SMFA, MassArt)
06 Neon Catsules
07 Boston Poster House Film Poster Series
08 Spring 2026 Valiz Catalog
09 De-Lish
10 BostonHacks 2025

BOSTON UNIVERSITY CHINESE STUDENTS ASSOCIATION

FALL 2023-Spring 2025

BRANDING
SOCIAL MEDIA
GRAPHIC DESIGN

Designed social media posts, branding guidelines, merchandise, and more to promote a supportive Chinese student community. The goal was to create a cohesive visual identity that resonated with the community, fostering a sense of belonging and pride. The designs included vibrant, culturally relevant graphics and messaging that highlighted key events and initiatives, while the branding guidelines ensured consistency across all materials. The overall result was a visually engaging and unifying campaign that helped elevate the presence and impact of the Chinese student community.

Some designs are created independently while others are in collaboration with CSA’s other graphic design chairs.

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