EnergyFlo — Yu Pan

YU PAN 语

…is a Junior studying Graphic Design and Advertising at Boston University.

She is interested in branding, visual systems, and typography, with a focus on creating clear and cohesive visual identities through thoughtful design and strategic thinking.

ABOUT ME
RESUME
LINKEDIN
INSTAGRAM

SELECTED WORKS

01 Little Systems of the Heart (Catalog of Influences)
02 50 Iterations
03 re:leaf
04 Fall 2025 Open Studios (CFA, SMFA, MassArt)
05 Boston Poster House Film Poster Series
06 Spring 2026 Valiz Catalog
07 SOWA Rebrand
08 HEART | BREAK (Made In... Society)
09 Exhibition Pamphlet
10 De-Lish
11 BostonHacks 2025
12 BU Chinese Students Association

ENERGYFLO

SPRING 2023

BRANDING

I designed cohesive and enduring name styles for three companies—Ecolectric, Gaspower, and Watermetering—that are part of The Energyflo Group. Each name style was carefully crafted to reflect the unique identity and values of the individual companies while maintaining a unified visual language across the group. The designs aimed to establish brand recognition and consistency, reinforcing the group's commitment to sustainable energy solutions and innovative technologies. The final name styles ensure a strong, professional presence for each company while contributing to a cohesive overall brand identity for The Energyflo Group.

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