Horoscope — Yu Pan

YU PAN 语

…is a Senior studying Graphic Design and Advertising at Boston University.

She is interested in branding, visual systems, and typography, with a focus on creating clear and cohesive visual identities through thoughtful design and strategic thinking.

ABOUT ME
RESUME
LINKEDIN
INSTAGRAM

SELECTED WORKS

01 Little Systems of the Heart (Catalog of Influences)
02 Brand New Conference Rebrand
03 50 Iterations
04 re:leaf
05 Fall 2025 Open Studios (CFA, SMFA, MassArt)
06 Neon Catsules
07 Boston Poster House Film Poster Series
08 Spring 2026 Valiz Catalog
09 De-Lish
10 BostonHacks 2025

20 DIFFERENT HOROSCOPES FOR THE ROOSTER

FALL 2024

TYPOGRAPHY
BOOK DESIGN

4”x 8”

This project focuses on exploring how typography can communicate the same message in multiple ways. By experimenting with typefaces, hierarchy, and layout, we’ll gain a deeper understanding of how design choices shape meaning and enhance communication. The takeaway is a refined ability to use typography creatively and effectively, mastering both visual hierarchy and the handling of large text.

The book utilized a saddle stitch binding using orange waxed thread to symbolize the Chinese Zodiac Rooster. The layout of each page plays with the Rooster’s signature traits of boldness and playfulness.

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