YU PAN 语

…is a Junior studying Graphic Design and Advertising at Boston University. 

She is interested in branding, visual systems, and typography, with a focus on creating clear and cohesive visual identities through thoughtful design and strategic thinking.


ABOUT ME 
RESUME
LINKEDIN
INSTAGRAM



SELECTED WORKS

01 50 Iterations
02 re:leaf
03 Fall 2025 Open Studios (CFA, SMFA, MassArt)
04 Boston Poster House Film Poster Series
05 Spring 2026 Valiz Catalog
06 SOWA Rebrand
07 HEART | BREAK (Made In... Society)
08 Exhibition Pamphlet
09 De-Lish
10 BostonHacks 2025
11 BU Chinese Students Association


LETTERFORM EXPLORATION


SPRING 2025

TYPOGRAPHY
BOOK DESIGN

Spiral Binding 
5.5”x 8.5”
This project explores typography through the lens of Chinese ornamental window designs. Using custom grid systems inspired by their intricate patterns, a unique set of letterforms was created.



After designing the initial letters, the full uppercase alphabet was finalized and presented in a booklet. The book is bound using spiral binding, with square punch-outs instead of the typical circle, emphasizing the architectural stability, geometry, and structure of the window designs. This approach allowed the typeface to be showcased as a cohesive system, while experimenting with layout, cover design, and binding techniques that reflect the character of the letterforms.





Take a peek inside:



Full Book:





©Yu Pan 2026