Morton's Tea — Yu Pan

YU PAN 语

…is a Senior studying Graphic Design and Advertising at Boston University.

She is interested in branding, visual systems, and typography, with a focus on creating clear and cohesive visual identities through thoughtful design and strategic thinking.

ABOUT ME
RESUME
LINKEDIN
INSTAGRAM

SELECTED WORKS

01 Little Systems of the Heart (Catalog of Influences)
02 Brand New Conference Rebrand
03 50 Iterations
04 re:leaf
05 Fall 2025 Open Studios (CFA, SMFA, MassArt)
06 Neon Catsules
07 Boston Poster House Film Poster Series
08 Spring 2026 Valiz Catalog
09 De-Lish

MORTAN’S TEA

FALL 2022

BRANDING
PACKAGING

The goal of this project was to develop a brand identity for Mortan's Tea, including a logo and three distinct packaging designs. The designs aim to reflect the brand's premium quality and inviting nature, creating a cohesive and visually appealing identity that resonates with tea enthusiasts.

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