YU PAN 语

…is a Junior studying Graphic Design and Advertising at Boston University. 

She is interested in branding, visual systems, and typography, with a focus on creating clear and cohesive visual identities through thoughtful design and strategic thinking.


ABOUT ME 
RESUME
LINKEDIN
INSTAGRAM



SELECTED WORKS

01 Little Systems of the Heart (Catalog of Influences)
02 50 Iterations

03 re:leaf
04 Fall 2025 Open Studios (CFA, SMFA, MassArt)
05 Boston Poster House Film Poster Series
06 Spring 2026 Valiz Catalog
07 SOWA Rebrand
08 HEART | BREAK (Made In... Society)
09 Exhibition Pamphlet
10 De-Lish
11 BostonHacks 2025
12 BU Chinese Students Association




01 LITTLE SYSTEMS OF THE HEART

Little Systems of the Heart is a catalog of influences mapping the systems that shape my practice—from childhood memories and personal rituals to design references, mentors, and workflows. Organized as interconnected clusters, it traces how internal experiences and external inputs form a distinct POV.

Moving between the intimate and the observational, the publication reveals patterns and habits that inform how I see and make—framing influence not as a static archive, but as an evolving, deeply personal system.

Read more
COMING SOON
SPRING 2026

GRAPHIC DESIGN
BOOK BINDING






02 50 ITERATIONS

This project reimagines a historic poster through 144 variations using only its original type, imagery, proportions, and colors. The constraints revealed new visual rhythms while staying true to the source.

These compositions evolved into a functional calendar and stationery system—including yearly and perpetual calendars, a weekly planner, bookmarks, and other printed pieces—bringing the original into a practical, contemporary form.

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FALL 2025

GRAPHIC DESIGN
BOOK BINDING
RISO






03 RE:LEAF

This project focuses on creating a brand from the ground up through strategy, storytelling, and visual world-building. 

Centered on the theme of edible packaging, re:leaf, a sustainable tea brand built around dissolvable tea bags that reduce waste and simplify the brewing experience, came to life.
 

Read more

FALL 2025

BRANDING 
GRAPHIC DESIGN 
MOTION






04 FALL 2025 OPEN STUDIOS (CFA, SMFA, MASSART)

Designed for the Fall 2025 Open Studios, a citywide celebration of emerging artists, bringing together the graduate communities of Boston University College of Fine Arts School of Visual Arts (BU), Massachusetts College of Art and Design (MassArt), and the School of the Museum of Fine Arts at Tufts University (SMFA). 

The visual identity system was designed to unify three distinct institutions under one cohesive, contemporary voice while allowing space for each school’s individuality.


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FALL 2025

GRAPHIC DESIGN
SOCIAL MEDIA
MARKETING






05 BOSTON POSTER HOUSE FILM POSTER SERIES

This poster series explores consistency, variation, and typographic expression through a unified design system created for Screen Club’s collection of film posters. 

Built on a shared grid and visual system for a cohesive identity across the series while allowing each individual poster to respond to the specific themes, tone, and narrative qualities of its film. 


Read more

FALL 2025

TYPOGRAPHY
POSTER SERIES





06 SPRING 2026 VALIZ CATALOG

The Valiz Catalog designed with a consistent grid, typographic hierarchy, and cohesive design to showcase contemporary art publications in a clear and engaging format.


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FALL 2025

TYPOGRAPHY
BOOK DESIGN





07 SOWA REBRAND

This project reimagines SoWa’s identity through research and iteration, evolving its current logo into a more playful, youthful expression. 

The result is a visual identity that balances structure and vibrancy, reflecting a community rooted in history and alive with creativity.


Read more

FALL 2025

BRANDING 
GRAPHIC DESIGN 
MOTION






08 HEART | BREAK (MADE IN... SOCIETY)

HEART | BREAK: When the Sun Split

Graphic artifacts created for an imagined society, building its history, identity, and visual language from the ground up. 

Our world—Heart | Break—emerges from the Heart Sun’s shattering, a moment that split the Heart kingdom into light and shadow and shaped its divergent cultures and narratives.


Read more

FALL 2025

GRAPHIC DESIGN 
BOOK BINDING 
PACKAGING
CRAFTS 





09 EXHIBITION PAMPHLET

Designed for Marlon Mullen’s MoMA exhibition, this accordion pamphlet channels his bold, expressive painting style.


Read more

SPRING 2025

TYPOGRAPHY
BRANDING





10 DE-LISH

De-Lish allows users to share and find recipes and stories of how it is special to them. 

It addresses the disappearance of traditional, cultural recipes that are never documented or experienced by people.

*CATAYLIST DESIGNATHON HONORABLE MENTION


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SPRING 2025

UI/UX






11 BOSTONHACKS 2025

BostonHacks 2025 is Boston University’s largest annual student-run hackathon, bringing together 300+ students for 24 hours of collaboration, coding, and rapid innovation.

As part of the UI/UX team, designed all wireframes, social posts, merchandise, and marketing/sponsorship material needed to bring the event to life.


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COMING SOON
SPRING 2024
- FALL 2025

UI/UX
SOCIAL MEDIA
MARKETING






12 BOSTON UNIVERSITY CHINESE STUDENTS ASSOCIATION

Designed social posts, branding guidelines, merchandise, and more to promote a supportive Chinese student community.


Read more

Since FALL 2023

BRANDING
SOCIAL MEDIA
GRAPHIC DESIGN




©Yu Pan 2026