Oxymoron — Yu Pan

YU PAN 语

…is a Junior studying Graphic Design and Advertising at Boston University.

She is interested in branding, visual systems, and typography, with a focus on creating clear and cohesive visual identities through thoughtful design and strategic thinking.

ABOUT ME
RESUME
LINKEDIN
INSTAGRAM

SELECTED WORKS

01 50 Iterations
02 re:leaf
03 Fall 2025 Open Studios (CFA, SMFA, MassArt)
04 Boston Poster House Film Poster Series
05 Spring 2026 Valiz Catalog
06 SOWA Rebrand
07 HEART | BREAK (Made In... Society)
08 Exhibition Pamphlet
09 De-Lish
10 BostonHacks 2025
11 BU Chinese Students Association

OXYMORON

FALL 2024

TYPOGRAPHY

6”x 6”

Experimenting with lettering and typography to express an oxymoron involves combining two opposing words into a single visual design. This is achieved by manipulating elements like typeface, layout, color, and scale to emphasize their contrast. The goal is to visually represent the tension between the words, capturing the paradox of their combined meaning through typography.

A dozen iterations using typography to represent the oxymoron: OPEN SECRET

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