Packaging Emotions

YU PAN 语

…is a Junior studying Graphic Design and Advertising at Boston University.

She is interested in branding, visual systems, and typography, with a focus on creating clear and cohesive visual identities through thoughtful design and strategic thinking.

ABOUT ME
RESUME
LINKEDIN
INSTAGRAM

SELECTED WORKS

01 Little Systems of the Heart (Catalog of Influences)
02 50 Iterations
03 re:leaf
04 Fall 2025 Open Studios (CFA, SMFA, MassArt)
05 Boston Poster House Film Poster Series
06 Spring 2026 Valiz Catalog
07 SOWA Rebrand
08 HEART | BREAK (Made In... Society)
09 Exhibition Pamphlet
10 De-Lish
11 BostonHacks 2025
12 BU Chinese Students Association

PACKAGING EMOTIONS

FALL 2024

GRAPHIC DESIGN
PACKAGING

To embody the emotion of honesty, this packaging takes inspiration from the moral compass; the compass symbolizes guidance and represents directions which connect to honesty by showing the “true path” or pointing in the “right” direction. The moral compass helps one stay true to themselves and their values. Therefore, through a series of questions, the viewer will reflect on themselves and to become truthful to themselves. The design additionally plays with different paper weights and types as well as the addition of a mirror to reflect the intimacy of each question to end with the viewer taking a good look at themselves for self reflection.

This project focuses on visual representation, using form, type, color, materials, and symbols to convey meaning and ideas. Inspired by the emotion of honesty, we designed a package that embodied and brought that feeling to life.

Through this interactive design, symbolizing a "moral compass," viewers are guided to become more honest with themselves by answering a series of thought-provoking questions. The experience culminates with a mirror, allowing viewers to reflect on their true selves and gain deeper insight into their emotions and beliefs.

For the next part of the project, the packaging was translated into a short video to enhance its narrative and emotional impact. As the viewer engages with the packaging, the visual elements unfold to reveal its deeper meaning, while the accompanying sound adds an emotional layer. The video culminates in moments that encourages reflection, mirroring the user’s experience and reaction. Through this time-based medium, I aimed to capture the essence of the packaging and its emotional journey in a dynamic, immersive way.

The research:

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