YU PAN 语

…is a Senior studying Graphic Design and Advertising at Boston University. 

She is interested in branding, visual systems, and typography, with a focus on creating clear and cohesive visual identities through thoughtful design and strategic thinking.


ABOUT ME 
RESUME
LINKEDIN
INSTAGRAM



SELECTED WORKS

01 Little Systems of the Heart (Catalog of Influences)
02 Brand New Conference Rebrand  
03 50 Iterations

04 re:leaf
05 Fall 2025 Open Studios (CFA, SMFA, MassArt)
06 Neon Catsules
07 Boston Poster House Film Poster Series
08 Spring 2026 Valiz Catalog
09 De-Lish
10 BostonHacks 2025


WARBY PARKER OOH AD


SPRING 2025

ART DIRECTION
Warby Parker’s "Sculpted" campaign highlights the brand’s commitment to offering something for everyone, with eyewear that reflects your unique style and personality. From bold, statement-making frames to more classic, timeless designs, each pair is crafted to suit your individual look.

In collaboration with Nyah Williams.



Original Concept: 



Final Deliverables: 



Other campaign ideas for Warby Parker:

The following ads were created based on Warby Parker's creative brief but were ultimately not used in the final campaign.

1. Collage showcasing Warby Parker’s wide selection of frames:



2. Color changing billboard to highlight Warby Parker’s diverse range of frames and their try five pairs at home for free program:


3. Vingl Warby Parker frames on reflective surfaces emphasizing how glasses are a reflection of you:

©Yu Pan 2026