YU PAN 语

…is a Junior studying Graphic Design and Advertising at Boston University. 

She is interested in branding, visual systems, and typography, with a focus on creating clear and cohesive visual identities through thoughtful design and strategic thinking.


ABOUT ME 
RESUME
LINKEDIN
INSTAGRAM



SELECTED WORKS

01 50 Iterations
02 re:leaf
03 Fall 2025 Open Studios (CFA, SMFA, MassArt)
04 Boston Poster House Film Poster Series
05 Spring 2026 Valiz Catalog
06 SOWA Rebrand
07 HEART | BREAK (Made In... Society)
08 Exhibition Pamphlet
09 De-Lish
10 BostonHacks 2025
11 BU Chinese Students Association


WARBY PARKER OOH AD


SPRING 2025

ART DIRECTION
Warby Parker’s "Sculpted" campaign highlights the brand’s commitment to offering something for everyone, with eyewear that reflects your unique style and personality. From bold, statement-making frames to more classic, timeless designs, each pair is crafted to suit your individual look.

In collaboration with Nyah Williams.



Original Concept: 



Final Deliverables: 



Other campaign ideas for Warby Parker:

The following ads were created based on Warby Parker's creative brief but were ultimately not used in the final campaign.

1. Collage showcasing Warby Parker’s wide selection of frames:



2. Color changing billboard to highlight Warby Parker’s diverse range of frames and their try five pairs at home for free program:


3. Vingl Warby Parker frames on reflective surfaces emphasizing how glasses are a reflection of you:

©Yu Pan 2026