YU PAN 语
…is a Senior studying Graphic Design and Advertising at Boston University.
She is interested in branding, visual systems, and typography, with a focus on creating clear and cohesive visual identities through thoughtful design and strategic thinking.
BRANDINGIn this project, I designed a comprehensive stationery suite for a dental clinic, including letterheads, envelopes, and billboards, alongside creating a distinctive logo. The goal was to establish a professional and welcoming brand identity that would resonate with patients and convey trust and care. The logo and stationery designs were crafted to reflect the clinic's commitment to quality service and attention to detail, while the billboard designs aimed to create strong visual impact and brand recognition in the community. The result is a cohesive set of materials that reinforce the clinic's image across both digital and physical touchpoints.