…is a Junior studying Graphic Design and Advertising at Boston University.
She is interested in branding, visual systems, and typography, with a focus on creating clear and cohesive visual identities through thoughtful design and strategic thinking.
ABOUT ME
RESUME
SELECTED WORKS
01 50 Iterations
02 re:leaf
03 Fall 2025 Open Studios (CFA, SMFA, MassArt)
04 Boston Poster House Film Poster Series
05 Spring 2026 Valiz Catalog
06 SOWA Rebrand
07 HEART | BREAK (Made In... Society)
08 Exhibition Pamphlet
09 De-Lish
10 BostonHacks 2025
11 BU Chinese Students Association
BRANDING
GRAPHIC DESIGN
MOTION
The result is a visual identity that balances structure and vibrancy, capturing a community rooted in history yet alive with art and innovation.
Comparison of SOWA’s original logo to my rebranded logo:
New logo inspired by the architectural structure of South Boston, where SoWa is located.
An animated logo begins the brand guide, showcasing the architectural inspiration as well as the brand’s playful energy.
The brand guide:
Quick glance of brand guide:
Runner up logo:
Step 1
The process began with research, mindmaping, logo sketching, and brainstorming taglines and messaging:
Step 2
After finalizing a good idea of this playful and community based vibe, I selected two of the strongest logo sketches to move forward with:
Step 3
From here, with help with peers, we decided to move forward with the more architectural inspired logo:
After a refinement of the logo, I began thinking about graphic elements that can be taken from the logo and how that works in application.
Step 4
Refine. Refine. Refine.
Starting playing around more with colors, the doodle element, and overall incorporting the logo into the application better.
Finalized applications can be seen in the brand guide deck!
This was a process based in research and focused in iteration.