…is a Senior studying Graphic Design and Advertising at Boston University.
She is interested in branding, visual systems, and typography, with a focus on creating clear and cohesive visual identities through thoughtful design and strategic thinking.
ABOUT ME
RESUME
SELECTED WORKS
01 Little Systems of the Heart (Catalog of Influences)
02 Brand New Conference Rebrand
03 50 Iterations
04 re:leaf
05 Fall 2025 Open Studios (CFA, SMFA, MassArt)
06 Neon Catsules
07 Boston Poster House Film Poster Series
08 Spring 2026 Valiz Catalog
09 De-Lish
10 BostonHacks 2025
BRANDING
GRAPHIC DESIGN
MOTION
The result is a visual identity that balances structure and vibrancy, capturing a community rooted in history yet alive with art and innovation.
Comparison of SOWA’s original logo to my rebranded logo:
New logo inspired by the architectural structure of South Boston, where SoWa is located.
An animated logo begins the brand guide, showcasing the architectural inspiration as well as the brand’s playful energy.
Key Assets:
Full Brand Guide:
Runner up logo:
Step 1
The process began with research, mindmaping, logo sketching, and brainstorming taglines and messaging:
Step 2
After finalizing a good idea of this playful and community based vibe, I selected two of the strongest logo sketches to move forward with:
Step 3
From here, with help with peers, we decided to move forward with the more architectural inspired logo:
After a refinement of the logo, I began thinking about graphic elements that can be taken from the logo and how that works in application.
Step 4
Refine. Refine. Refine.
Starting playing around more with colors, the doodle element, and overall incorporting the logo into the application better.
Finalized applications can be seen in the brand guide deck!
This was a process based in research and focused in iteration.