YU PAN 语

…is a Junior studying Graphic Design and Advertising at Boston University. 

She is interested in branding, visual systems, and typography, with a focus on creating clear and cohesive visual identities through thoughtful design and strategic thinking.


ABOUT ME 
RESUME
LINKEDIN
INSTAGRAM



SELECTED WORKS

01 50 Iterations
02 re:leaf
03 Fall 2025 Open Studios (CFA, SMFA, MassArt)
04 Boston Poster House Film Poster Series
05 Spring 2026 Valiz Catalog
06 SOWA Rebrand
07 HEART | BREAK (Made In... Society)
08 Exhibition Pamphlet
09 De-Lish
10 BostonHacks 2025
11 BU Chinese Students Association


STARDUST (We Are a Band)


SPRING 2025

GRAPHIC DESIGN
BRANDING
PACKAGING
Stardust is an imagined electric pop band born from collaboration and creative storytelling. With a dreamy blend of cosmic, ethereal, and whimsical aesthetics, our identity system brings the band to life through sound, style, and emotion.

Targeting young dreamers—middle school to college-aged girls—Stardust represents freedom, mystery, and escapism. Our visual language reflects this with shimmering chrome elements, electronic textures, and otherworldly design choices.

Through this project, we explored how design can build a world—one that feels as real and alive as the band itself.


In collaboration with Lucy Lee, Clara Lewis & Niki Taradash



Our identity system is built around a set of core themes:
Cosmic, Ethereal, Whimsical, Electronic, Chrome, and Mysterious. These words shaped the visual and verbal language of our band—from typography and color palette to logo systems and merch concepts. We thought deeply about our audience’s emotional world and how Stardust could serve as their soundtrack to self-discovery and escapism.



Who is Stardust?



In shaping Stardust’s identity, I focused on translating the band’s ethereal and cosmic vibe into visual form. I explored typography, color, and layout choices that evoke a sense of mystery and wonder—playing with metallic textures, soft gradients, and fluid forms to echo our dreamy, electronic sound. My contributions helped define the tone and feel of Stardust’s brand, from logo development to merch concepts and promotional design, ensuring every detail aligned with the band’s otherworldly aesthetic.

Album Cover: 



Photocards:



Photobook/Zine: 



What comes inside an album:
    Photobook/zine
    Photocard
    Stickers



A closer look inside the zine: 



Collect the full set!



©Yu Pan 2026