YU PAN 语

…is a Junior studying Graphic Design and Advertising at Boston University. 

She is interested in branding, visual systems, and typography, with a focus on creating clear and cohesive visual identities through thoughtful design and strategic thinking.


ABOUT ME 
RESUME
LINKEDIN
INSTAGRAM



SELECTED WORKS

01 50 Iterations
02 re:leaf
03 Fall 2025 Open Studios (CFA, SMFA, MassArt)
04 Boston Poster House Film Poster Series
05 Spring 2026 Valiz Catalog
06 SOWA Rebrand
07 HEART | BREAK (Made In... Society)
08 Exhibition Pamphlet
09 De-Lish
10 BostonHacks 2025
11 BU Chinese Students Association


SCALE & MULTIPLE PATTERN MAKING


SPRING 2025

GRAPHIC DESIGN

11”x 17”
Projected
Installed
Three patterns are designed each representing a differnt theme: Personal, Future, Socially Conscious. Each pattern will rely on developing a strategy for repetition of form and storytelling.

Person and future patterns were designed independently.
Socially conscious pattern focusing on gentrification was designed in collaboration with Sophia Cheng, Lucy Lee & Hannah Yu.



Personal Pattern: In this personal pattern, I revisit childhood memories, drawing inspiration from the delicate porcelain bowls and plates I grew up with, and combining it with personal elements. Such as using the fins and tails of goldfish as the flowers and petals, which reflect my nickname, Yú (鱼, fish in Mandarin)—a play on my name, Yǔ (语). Roses, a gift my parents often exchanged between each other and me, also inspire this pattern. By combining these personal elements with traditional Chinese porcelain motifs, I create a repeating floral design that feels uniquely mine. The pink hue, my favorite color since childhood, replaces the traditional blue, adding a layer of nostalgia and cultural heritage that’s both intimate and timeless.



Future Pattern: For the future pattern, I reflected on what I envision ahead and used iconography to represent the goals and aspirations I hope to achieve, including love, success, travel, family, my design work, happiness, and more. Water, symbolizing uncertainty and constant change, serves as a reminder that while we can’t fully plan our future, we can still set meaningful goals. The grain texture adds depth to the tiles, mirroring the complexity and layered nature of the journey ahead, while also adding visual interest. The overall haziness of the design evokes the uncertainty of the future, capturing its fluid and unpredictable essence while tying together these personal symbols of growth and fulfillment.


Experimentation with projection to enhance the future pattern. 



Socially Conscious Group Pattern (Gentrification): Cracks in bricks were archives of stories through time, and deterioration and discoloration were marks left by the weather distinct to the region. Homes were built where families moved in, forming clusters of communities that shared and developed their own stories. Nowadays, it is much more common to see cement sealing those cracks, paint erasing the patches and streaks on the walls, and skyscrapers replacing the authentic and warm communities. What is left is the cold and artificial steel and glass buildings of blue and grey, which directly reflects the evolution of our society from intimate communities to consumerist and detached crowds of individuals. Our patterns aimed to capture both sides of the equation while portraying the domination of gentrification over traditional buildings. We used geometric shapes to represent the birds eye view of gentrified cities, layering them with more complex industrial-themed patterns like that of construction plans. Collaging them onto a wall at Allston that was half brick and half painted, we wanted to incorporate the background into the story of rapid transformation as well. 


Installation






©Yu Pan 2026